What Is An Alliance Partner?

Typically, an Alliance Partner is an established, global firm who’s either a:

• Specialist Sales Training & Consulting Organisation, or
  
  
• Management Consulting Firm with a Sales & Distribution Practice, or
  
  
• Professional Services Firm with a Performance Improvement practice

Effective Alliance Partner relationships are formed when the Benchmark:

✓ Compliments your existing offering & core capabilities ✓ Positions you to generate 'Phase 2' revenues for your existing products and services ✓ Enables you to demonstrate thought leadership on salesforce effectiveness (across industries & geographic regions) ✓ Generates demand for your services with new prospects ✓ Adds additional value to your existing relationships