Blackdot Nominated for Kentico Site of the Year Award

Blackdot’s recently revamped website has been nominated for a prestigious Kentico Site of the Year Award 2016 ! A celebrated achievement after a six-month period of redevelopment, during which the website was enhanced to reflect the new brand positioning, support the company’s content lead generation agenda and optimise the user experience.

With a solid content strategy and UX thinking behind the site, Blackdot leveraged in-house digital and marketing expertise for the design, which was then built and implemented by Create Studios. The website runs on a Kentico CMS and is integrated with various CRM tools.

The site is largely focused around one of Blackdot’s core objectives – helping clients understand what good looks like – and is an example of a genuinely content-led B2B demand generation engine. With increased use of Pardot – Salesforce.com’s marketing automation solution – in conjunction with Sales Cloud and the Kentico CMS platform, the Blackdot team continues to evolve and fine-tune this highly efficient and effective marketing engine.

The website incorporates a range of innovative web-design and content strategy thinking, such as clear and compelling design, coherent user journeys, dynamic content features to enhance personalisation and a rich thought leadership library of blog posts, whitepapers and videos on marketing and sales transformation.

Chris Horn, Executive General Manager at Blackdot had this to say:

“We are genuinely proud and excited to have been nominated for this award from Kentico. A lot of effort has gone into building a cutting-edge marketing and sales engine at Blackdot in order to share with clients ‘what good looks like’. This nomination is a compliment to the efforts of both the Blackdot Marketing team and Create Studios.”

The ‘Kentico Site of the Year Award’ is a contest dedicated to seeking out the best Kentico CMS implementations. They select the top three sites from a range of categories, which are then put to a public vote. Winners are announced at the end of March and the site with the most votes overall is then named ‘Kentico Site of the Year’. 

You can vote for the Blackdot website here.