Communications

Shifts in customer behaviour and engagement preferences has driven significant change across the Communications industry. Customers now expect a more personalised, seamless and on-demand experience – forcing organisations in the sector to adapt.

To thrive in this dynamic and rapidly evolving industry, you must rethink your go-to-market approach. Blackdot’s Communications specialists can work with you to create an end-to-end customer-centric strategy focused on uplifting CX and driving business growth while simultaneously reducing cost.

Common initiatives we help with:

Delivering an omni-channel experience

Ensuring the customer has a seamless experience across digital, phone and face-to-face interactions

Delivering an omni-channel experience

Accelerating bid to cash

Improving processes and leveraging supporting technology to speed up sales conversion

Accelerating bid to cash

Managing the tail

Setting up more effective and lower cost inside sales structures, to better service smaller or lower value customers

Managing the tail

Optimising marketing, sales and service operating models

Equipping your customer-facing functions with the capabilities, tools and resources for enhanced coverage and greater efficiency

Optimising marketing, sales and service operating models

Shifting from traditional to digital lead generation

Identifying the strategy, people, process and technology elements required to define and drive your digital maturity transformation roadmap

Shifting from traditional to digital lead generation

Building ICT frontline capability

Developing the critical frontline roles and skills needed to effectively sell more sophisticated technology solutions

Building ICT frontline capability

Success stories

Adapting to the Digitally Empowered B2B Buyer
Resources

Adapting to the Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

Unlocking Sales Manager Coaching Impact
Resources

Unlocking Sales Manager Coaching Impact

Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance.

Case study

A New Operating Model to Adapt to Emerging Growth Opportunities

Blackdot helps a global telco take advantage of new market opportunities and simplify customer engagement.

Case study

A New Operating Model to Capitalise on the Biggest Opportunities

Blackdot helps one of Australia's largest banks enhance role clarity and focus on key market segments.

Case study

Diagnosing the Root Cause of Poor Sales Performance

Blackdot's diagnosis of core sales performance issues helps a major telco turn negative growth positive.

Case study

New Client Acquisition Focus Generates $1 Billion in New Sales

Blackdot helps a division of a leading commercial bank significantly change its sales process to win new clients.

Case study

New Cross-Selling Scheme Helps Generate 57% Uplift in Net Profit

Blackdot helps a global investment bank incentivise cross-selling and collaborative sales behaviour.

Any questions?

Chat to one of our experienced communications specialists