Health Science

Facing reduced access to Health Care Practitioners (HCPs) and increasing competition, health science organisations need to evolve. With a marked decline in opportunities to gain face-to-face meetings, a new go-to-market approach is required – one that advances multi-channel strategies to drive HCPs into new digital channels and create opportunities to better leverage face-to-face interactions. However consolidating a variety of legacy customer and patient-facing initiatives into a cohesive digital strategy remains a significant challenge.
 

Blackdot can help you drive the end-to-end strategy, people, process and technology transformation required to successfully adapt and win in this new multi-channel selling environment. Possessing deep experience in the health science sector, our team can deliver a unique mix of solutions to help you identify your highest priorities, mobilise marketing and sales transformation, measure results and accelerate growth.

Common Initiatives We Help With:

Enhancing Launch
Effectiveness

Accelerating the adoption of new products in competitive markets through effective pre-positioning and launch protocols

Transitioning to Multi-Channel Engagement

Aligning medical, marketing and sales resources into a streamlined and cost-effective multi-channel operating model

Fully Integrating Key
Account Planning

Embedding account management frameworks and delivering end-to-end planning and operating models across marketing, medical and sales

Enhancing Sales
Force Effectiveness

Organising sales and medical customer-facing roles around a common purpose for an enhanced Health Care Practitioner experience and organisational efficiency

Uplifting Sales Manager Capability

Equipping sales managers with the practical skills and tools they need to effectively refocus customer-facing roles on high-yielding revenue opportunities

Driving Sales Force Optimisation

Increasing sales engagement by aligning incentive and award programs with customer segmentation and targeting strategies, sales resourcing and product revenue targets

Success Stories

White paper

Adapting To The Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

White paper

Unlocking Sales Manager Coaching Impact

Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance

Success Stories

Adopting Best Practices to Enhance Sales

Blackdot helps a leading pharmaceutical company develop a new sales management framework to improve coaching and performance management

Success Stories

Demystifying Targets and Fuelling Incentives to Grow Market Share

Blackdot helps a major pharmaceutical player develop a new target-setting model to align sales around market share growth

Success Stories

Shifting from Mediocrity to Meritocracy

Blackdot helps a leading pharmaceutical company develop a new incentive framework to drive outperformance.

Success Stories

Transforming to Adapt to an Evolving Market

Blackdot helps a global pharmaceutical company integrate marketing and sales to more effectively drive growth.

Any Questions?

Chat to one of our experienced health science specialists