Health Science

With HCPs now expecting a seamless and on-demand experience across multiple touchpoints - organisations are faced with the imperative to engage at scale, whilst maintaining the personalised experience face-to-face interactions have long offered.

Although many Health Science organisations have distinct channel and technology experiments in play, few have yet brought about an approach which genuinely connects all touchpoints and is future-fit for the evolving HCP and patient.

Blackdot can help you drive the end-to-end strategy, people, process and technology shifts required for success in this new digital operating environment. Possessing deep experience in the Health Science sector, our team can deliver a unique mix of solutions to help you identify your highest-impact opportunities, mobilise marketing, sales and medical transformation, to uplift the HCP experience and accelerate growth.​

Common initiatives we help with:

Transitioning to omni-channel engagement

Aligning marketing, sales & medical resources into a streamlined and cost-effective omni-channel operating model

Transitioning to omni-channel engagement

Defining and implementing your customer and channel strategy

Understanding HCP and patient engagement preferences, to optimise your cost-to-sell and serve

Defining and implementing your customer and channel strategy

Designing an effective operating model

Realigning the operating and customer engagement model, to address external market change and set the team up to achieve both short and medium-term HCP and commercial goals

Designing an effective operating model

Delivering relevance and personalisation at scale

Developing a tailored approach to all interactions, driven by big data analytics, genomics and tech-enabled treatment options

Delivering relevance and personalisation at scale

Global, regional and local implementation

Coordination of agile business-led change across global, regional and local stakeholders

Global, regional and local implementation

Reinventing marketing to be at the forefront of the go-to-market model

Empowering Marketing to play a key role in the management and progression of HCP and patient omni-channel journeys

Reinventing marketing to be at the forefront of the go-to-market model

Build the commercial capabilities for an omni-channel model

Equipping frontline sales reps, managers and leaders with future-fit skills and behaviours required for success

Build the commercial capabilities for an omni-channel model

Supporting the evolution Medical affairs

Developing critical Medical thought leadership by therapy area, with pull-based personalisation according to HCP or patient treatment context

Supporting the evolution Medical affairs

Success stories

Adapting to the Digitally Empowered B2B Buyer
Resources

Adapting to the Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

Unlocking Sales Manager Coaching Impact
Resources

Unlocking Sales Manager Coaching Impact

Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance.

Case study

Adopting Best Practices to Enhance Sales

Blackdot helps a leading pharmaceutical company develop a new sales management framework to improve coaching and performance management.

Case study

Demystifying Targets and Fuelling Incentives to Grow Market Share

Blackdot helps a major pharmaceutical player develop a new target-setting model to align sales around market share growth.

Case study

Global Pharma Company Boosts Sales Effectiveness by 300%

Blackdot helps a global pharma company turn around lacklustre sales performance with a new sales process.

Case study

Shifting from Mediocrity to Meritocracy

Blackdot helps a leading pharmaceutical company develop a new incentive framework to drive outperformance.

Case study

Transforming to Adapt to an Evolving Market

Read to find out how Blackdot helped a global pharmaceutical company integrate marketing and sales to more effectively drive growth.

Any questions?

Chat to one of our experienced health science specialists