Media

Over the past decade the media industry has undergone signficant change, having been disrupted more so than other industries by the shift to digital. Most recently, changing customer behaviours and competitive tensions – whereby technology competitors capture an increasingly greater share in digital advertising revenues – have continued to challenge traditional media business models. To compete in this new environment, media organisations need to transform by innovating and adapting their business model, sharpening their competitive advantage, strengthening their brand and identifying new opportunities for revenue growth. They need to know their customers better and understand the key drivers to helping their customers grow.
 

Blackdot can help drive your end-to-end strategy and align your people, process and technology to deliver transformation that’s required to successfully adapt and win in the evolving media landscape. Possessing deep experience in the media sector, our team can deliver a unique mix of solutions to help you identify your highest strategic priorities, mobilise your marketing and sales transformation, measure outcomes and focus on minimising revenue leakage and accelerating growth areas.

Common Initiatives We Help With:

Driving Cost Efficiency with a
New Operating Model

Designing a more scalable and lower cost sales and service operating model without diminishing effectiveness or the customer experience

Minimise Revenue Leakage Through Process and Platform Transformation

Driving transformation across people, process and technology to standardise and simplify your opportunity, booking, fulfilment, reporting and billing processes and platforms

Shifting from Traditional to
Digital Lead Generation

Making sense of the strategy, people, process and technology elements required to define your digital maturity transformation roadmap

Uplifting Sales
Manager Capability

Equipping your sales managers with the practical skills and tools they need to effectively refocus the frontline on high yielding opportunities

Success Stories

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Adapting To The Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

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Unlocking Sales Manager Coaching Impact

Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance

Success Stories

A New Operating Model to Capitalise on the Biggest Opportunities

Blackdot helps one of Australia's largest banks enhance role clarity and focus on key market segments

Success Stories

New Client Acquisition Focus Generates $1 Billion in New Sales

Blackdot helps a division of leading commercial bank significantly change its sales process to win new clients

Success Stories

New Cross-Selling Scheme Helps Generate 57% Uplift in Net Profit

Blackdot helps a leading pharmaceutical company develop a new incentive framework to drive outperformance

Success Stories

Utilising Best Practice to Achieve ‘Super-Normal’ Growth in New Region

Blackdot helps over 1,500 salespeople at a major transport and logistics company drive growth in APAC

Success Stories

Transforming to Adapt to an Evolving Market

Blackdot helps a global pharmaceutical company integrate marketing and sales to more effectively drive growth.

Any Questions?

Chat to one of our experienced media specialists