Creating value through omni-channel engagement

HCP expectations have evolved drastically over the last decade, and while we’re seeing early signs of Health Science organisations looking to adapt, the recent disruption caused by COVID-19 has irreversibly accelerated the need for change. With physical sales resources being sidelined and face-to-face access constrained – implementing a seamless and personalised digital engagement model as become mission critical.


Drawing on a number of recent engagements, both within the sector and more broadly, we have identified a common set of stages which organisations must move through to reach full omni-channel maturity. So how mature is your organisation and what are the exact steps that will see you achieve best practice?

Download our self-assessment framework to find out.

To access all Blackdot's resources for navigating COVID-19, click here: