The state of omni-channel in Health Science - What COVID-19 has taught leaders

In the first few weeks of COVID-19, true levels of customer-centricity within Health Science organisations were tested and those with immature omni-channel capabilities were exposed.

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We connected with marketing, sales and business unit leaders in global and affiliate roles to understand how they’ve responded to the pandemic, and their perspectives on what’s to come. Here, we share what they had to say, as well as the four key principles organisations must follow to develop a successful omni-channel engagement strategy.








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