Implementing Customer Transformation – An Executive Guide


Thursday, 25 July 2019
12.00pm - 12.40pm AEST / 10.00am - 10.40am SGT

How will you realise value from your marketing, sales & service transformation?

Most organisations have realised the need to undergo customer-centric transformation to keep up with digitally empowered buyers. However, while those leading these initiatives may have identified the ideal future state and a high-level roadmap for implementation, actually defining the activities, resources and capabilities needed to get there is often a challenge.

Drawing on our recent enterprise engagements globally, this webinar will move beyond transformation design to really dive into the real implementation and operational challenges organisations are struggling with.

Join us on Thursday, 25 July at 12.00pm as we explore:

  • How leading organisations are forging ahead with implementation
  • The importance of anchoring the change for a compelling customer purpose
  • Best practice insights for defining an achievable future state
  • How to position the business to own and drive the implementation
  • Actionable insights on how to realise value from your transformation initiatives – fast