Adapting To The Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

Fundamental Questions Explored:

  • What are the 3 main benefits of transforming to a more customer-centric, digitally-enabled and integrated organisation?
  • What are the 4 main aspects of customer experience that the new digitally-empowered buyer expects?
  • What are the 13 shifts organisations need to make to adapt to the new digitally-empowered buyer?