Customer-Centric Growth Summit Plenary

Watch Blackdot’s Executive Director, Client Solutions – Abhik Sengupta, along with Senior Manager – Gabrielle Lukes-Mooney present at our recent executive summit

Originally enterprises were organised around product – followed by function, segment or channel. Today, the imperative is to organise the go-to-market model around customer journeys, directly informed by real-time insights. So how do you get there?

This video will explore:

• External challenges forcing organisations to adapt, and the legacy processes that restrict their ability to do so
• The emerging people, process, technology and data capabilities, enabling enterprises to make bigger leaps toward true customer-centricity
• How to maintain a focus on the customer and uplift CX while simultaneously achieving operational and cost efficiencies