Designing a Marketing & Sales Integration Pilot

Watch our video to discover the 5 key factors you need to consider when designing your pilot, including how to:

  • Use the right audience to maximise your chances of success
  • Deliver the right content, in the right channel, at the right time
  • Define what a marketing-qualified lead is
  • Ensure sales prioritises and follows up on leads
  • Measure and share the results of your pilots to prove its value