Designing Pilots for Marketing & Sales Integration

Discover how to design and build pilot programs that successfully demonstrate the value of marketing and sales integration and accelerate transformation.

Fundamental Questions Explored:

  • What are the challenges commonly encountered across marketing and sales integration?
  • What does the marketing and sales integration maturity process typically look like?
  • What value do pilots bring to marketing and sales transformation projects?
  • What does a best practice pilot look like and what factors should you take into consideration when designing one?