Equipping sales reps with the capabilities to succeed in the customer and digital age

COVID-19 has created an irreversible shift in customer behaviour and engagement preferences, forcing organisations to fast-track their omni-channel maturity.

However, what we're finding is that whilst many are now making headway with identifying their ideal future state and investing in new technology and data, few have built the frontline capabilities needed to get there.

Download this infographic to understand how the frontline sales role has evolved over time, and the future-fit behaviours required to be successful in today's customer and digital first environment.