How Far Progressed Are Organisations With Digital Go-To-Market Transformation

Recent Blackdot research asked 450 business, marketing & sales leaders how far progressed their organisations are with digital go-to-market transformation. This paper shares the results and details the 3 stages critical to driving digital maturity.

Fundamental Questions Explored:

  • What are the 3 broad stages of digital go-to-market transformation?
  • Where are Australian organisations placed across these three stages?
  • What can you expect at each stage and how can you help ensure transformation success?