How to get the most value out of customer & channel investments

What are the 5 key steps for improving your customer experience, in a cost effective way?

With technology ever-evolving, it comes at no surprise that customer expectations have reached an all time high. Organisations are now faced with the imperative to deliver personalised interactions, when and how their customers want. In order to be successful, you must ensure your customer and channel strategies are set up to drive maximum return on investment. So how do you get there?