Integrating Marketing and Sales Execution

Part 2 in our 'Leveraging Digital for Growth' series: Discover the key steps to moving beyond alignment, and toward accelerating true marketing and sales integration.

Fundamental Questions Explored:

  • Why is integrating marketing & sales so important?
  • What are the benefits of a successfully integrated execution engine?
  • What are the main stages of digital go-to-market transformation?
  • What are the key steps involved in integrating marketing & sales execution?