Pivoting the Business Around the Customer

Drawing on a wide range of transformation projects, this paper details the first of three stages required to successfully leverage digital for growth. It provides best practice steps for building and operationalising a more agile and genuinely customer-centric marketing and sales model.

The fundamental questions explored in this whitepaper:

  • What shifts have driven the need for a new customer-centric, go-to-market approach?
  • Why is customer-centricity so difficult for enterprise-level organisations?
  • What are the main stages on the pathway to digital go-to-market transformation?
  • What are the key steps required to operationally pivot the business to the customer?