Pivoting the Business Around the Customer

Part 1 in our 'Leveraging Digital for Growth' series: Learn how to get moving with the build of a more agile and genuinely customer-centric marketing and sales model.

Fundamental Questions Explored:

  • What shifts have driven the need for a new customer-centric, go-to-market approach?
  • Why is customer-centricity so difficult for enterprise-level organisations?
  • What are the main stages on the pathway to digital go-to-market transformation?
  • What are the key steps required to operationally pivot the business to the customer?