Reorganising around the changing customer

Watch video 2 of 6 in a series on Enterprise Growth Transformation.

Adapting to today’s sophisticated customer is challenging. Customers want simplicity, value for money and a seamless, responsive experience. However, enterprises are complex and fragmented, with multiple customer touchpoints. They tend to be organised around legacy functional silos and are constrained by a high cost to sell, serve and change.
 
Watch this video to discover: 

• How to stay ahead of informed buyers and disruptive competitors
• What’s involved in resetting the organisational strategy and operating model
• Approaches to segmentation and channel prioritisation