Reorganising Around The Changing Customer

Resetting the organisational strategy and go-to-market model around the customer to stay ahead of informed buyers & disruptive competitors.

The webinar will explore:

  • Key shifts towards reorganising around the changing customer
  • Opportunity-based segmentation – balancing qualitative and quantitative approaches to align around value
  • Segment offer customisation – customising segment appropriate product and service propositions
  • Channel prioritisation – Maximising resources and minimising cost.