What does a digitally-enabled customer journey look like in FMCG?

Over the last few years, organisations across the sector have prioritised uplifting their omni-channel maturity and made headway with identifying their ideal future state.

However, where we’ve seen many fall short is when it comes to standing up the activities, resources and capabilities needed to get there.  

In this animated video, we explore how you can turn your desired customer journey into an operational reality. Watch it now!