Search results for "Pilots"

Help accelerate genuine marketing and sales integration Prove a specific business outcome Convert cynics and generate business engagement
/insights/resources/the-criticality-of-pilots-in-accelerating-transformation 5/08/2016 12:00:00 AM (UTC + 10:00)
Fundamental Questions Explored: What are the challenges commonly encountered across marketing and sales integration? What does the marketing and sales integration maturity process typically look like? What value do pilots bring to marketing and sales transformation projec...
/insights/resources/designing-pilots-for-marketing-sales-integration 11/05/2017 12:00:00 AM (UTC + 10:00)
The ‘new’ digitally-empowered buyer has dramatically increased both the imperative and complexity of breaking down the age-old divisions between sales and marketing. Alignment between these two functions is no longer enough to be truly customer-centric. Only genuine operationa...
/insights/blog/march-2017/pilots-marketing-sales-transformation 8/03/2017 2:29:31 PM (UTC + 10:00)
Use the right audience to maximise your chances of success Deliver the right content, in the right channel, at the right time Define what a marketing-qualified lead is Ensure sales prioritises and follows up on leads Measure and share the results of your pilots to prove ...
/insights/resources/designing-a-marketing-sales-integration-pilot 5/08/2016 12:00:00 AM (UTC + 10:00)
The 3 broad outcomes pilots generally need to prove A brief overview of the specific objectives within these broad outcomes 
/insights/resources/ensuring-your-digital-growth-pilot-delivers-a-defi 5/08/2016 12:00:00 AM (UTC + 10:00)
The webinar will explore: Key shifts towards integration and digitisation - delivering a differentiated experience, at a lower cost Transforming the approach to clients Proving the value with ‘win-fast’ pilots Leveraging workflows and alerts to scale the marketing and sa...
/insights/resources/integrating-digitalising-marketing-sales-serv 28/11/2017 12:00:00 AM (UTC + 10:00)
How digital has dramatically changed the way B2B customers buy The 5-stage maturity model of end-to-end marketing & sales integration 5 reasons why pilots are so critical to accelerating marketing & sales integration An overview of the 5 critical elements of a marketing a...
/insights/resources/integrating-marketing-sales-around-the-customer 5/08/2016 12:00:00 AM (UTC + 10:00)
While our previous event explored the broader considerations of making the shift from ‘analogue to digital’ revenue growth, our recent session focused on how to get moving with stage two of our  three-stage roadmap  for digital go-to-market transformation – Integrating Market...
/insights/blog/august-2016/integrating-marketing-sales-around-customer-event 16/08/2016 3:35:02 PM (UTC + 10:00)
In today's post, I’d like to address Pathway 1: Disciplined Start, which is relevant to organisations in the early stages of change whereby the business is not experiencing immediate pressure to transform and therefore has a lower operational maturity. Facing the complex...
/insights/blog/june-2017/transformation-pathway-1-pilot-projects 7/06/2017 10:11:23 AM (UTC + 10:00)
Develop a clear roadmap to implement your strategy  Drive channel migration Get the right customer in the right channel to optimise their experience while minimising cost to serve Test the approach and analyse the data to see which channels will have the most impact and how yo...
/solutions/customer-strategy/channel-strategy 23/11/2017 3:01:27 PM (UTC + 10:00)
Integrate your lead and opportunity processes Design and accelerate pilots Prove value through pilot programs that cover strategy, operation, output and technology to help your team gain leadership buy-in and funding for future initiatives Determine the right technology for...
/solutions/customer-process/marketing-effectiveness 24/11/2017 11:49:18 AM (UTC + 10:00)
Given the scale of the marketing and sales integration challenge, pilots are a common vehicle for testing, learning and evolving new ways of working – but these programs routinely fail to prove value and transition into business-as-usual. To successfully move integration forw...
/insights/blog/may-2017/best-practice-marketing-sales-integration-pilot 4/05/2017 11:00:35 AM (UTC + 10:00)
Most of us are well aware of the obstacles that line the path to genuine marketing and sales integration – disparate strategic planning, cross-functional leadership, faulty communication lines, unscaleable content and siloed metrics – the list goes on. These are further compou...
/insights/blog/march-2017/marketing-sales-integration-pilot-delivers 23/03/2017 8:48:24 AM (UTC + 10:00)
At our recent Enterprise Growth Transformation summit , we explored five key shifts that enterprises typically navigate as they transform. The first is reorganising the business around the changing customer , followed by integrating and digitising marketing, sales and servi...
/insights/blog/january-2018/implementing-and-adopting-technology 18/01/2018 12:00:00 PM (UTC + 10:00)
First, let’s briefly recap the key changes and initiatives typically actioned prior to embarking on stage two. By now you will have firmly set the foundation for digital go-to-market transformation. Cross-functional sponsorship and business-wide understanding for transformatio...
/insights/blog/october-2016/integrating-marketing-and-sales-execution 27/10/2016 6:15:25 PM (UTC + 10:00)
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