Marketing & Sales Integration Benchmark

Unlock the power of a more integrated & customer-centric marketing & sales engine

While high-performing organisations have always sought close alignment between marketing and sales, new levels of operational integration are required to drive growth in today’s buying environment and deliver a seamless customer experience. Legacy functional silos must be genuinely dissolved, with new levels of connectedness and collaboration required to hardwire relevant marketing and sales execution around the customer.
 

Based on the delivery of over 80 marketing and sales transformation projects & extensive benchmarking, Blackdot have developed the Marketing & Sales Integration Benchmark to help clients accelerate true integration between these critical functions. The Benchmark is designed to help leaders accelerate the people, process and technology transformation required to build a more integrated and customer-centric marketing and sales engine.

Key Benchmark Outcomes:

Understand What Good
Integration Looks Like

Leverage proven operating model, process and technology best practices that drive marketing and sales integration

Know How You Compare
to Global Best Practice

Surface uplift opportunities across marketing and sales and identify gaps to close and strengths to leverage

Isolate Your ‘Vital Few’
Integration Opportunities

Distil the opportunities which will transform marketing and sales, as well as the quick wins that can be quickly capitalised on

Define Your
Transformation Roadmap

Understand dependency challenges and the optimal sequencing for your marketing and sales transformation

Mobilise Marketing & Sales Transformation

Gain executive alignment around the defined scope, accountabilities and deliverables for your ‘Vital Few’ integration initiatives

Track & Embed More
Integrated Execution

Leverage ongoing re-benchmarking to ensure you are realising the benefit and driving continuous improvement

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How Marketing and Sales Leaders Can Accelerate Transformation

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5 Key Shifts Changing the Face of B2B Selling

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Evolving Organisational Design for the Digital Age

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Sales Process Transformation for the Digital Age

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Adapting To The Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

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Sales Force Effectiveness is Dead… or is it?

Immediately improve your sales performance by addressing core Sales Force Effectiveness (SFE) fundamentals.

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Focusing Sales Manager Development

Learn the ‘vital few’ sales management disciplines that connect manager development with genuine sales force performance uplift.

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Unlocking Sales Manager Coaching Impact

Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance

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How Far Progressed Are Organisations With Digital Go-To-Market Transformation

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Success Stories

A New Operating Model to Adapt to Emerging Growth Opportunities

Blackdot helps a global telco take advantage of new market opportunities and simplify

Success Stories

A New Operating Model to Capitalise on the Biggest Opportunities

Blackdot helps one of Australia's largest banks enhance role clarity and focus on key market segments

Success Stories

Demystifying Targets and Fuelling Incentives to Grow Market Share

Blackdot helps a major pharmaceutical player develop a new target-setting model to align sales around market share growth

Our Clients Realise Transformation

  • Greg Nash, Group Chief Executive Officer/Manager Director - PICA
    • Greg Nash, Group Chief Executive Officer/Manager Director - PICA

    "We needed intelligent, agile and deep expertise to lead our executive team through a strategic rebuild framework whilst remaining commercially practical with our decisions. Blackdot not only led our team and solution with professional guile, they improved our knowlege and helped us prioritise..."

  •  Svend Petersen, Managing Director - Roche Australia
    • Svend Petersen, Managing Director - Roche Australia

    "Facing an increasingly dynamic and competitive marketplace, it was a strategic imperative to evolve our business. We engaged Blackdot to conduct an organisation-wide benchmark across marketing, sales and medical to enable us be clear on our current effectiveness v best practice..."

Any Questions?

Contact our team to discover more about our Marketing & Sales Integration Benchmark