Go-To-Market Consulting

Are you positioned to drive growth in today’s digital, customer-led environment?

Driven by digital, unprecedented shifts in buying dynamics are rendering legacy go-to-market models increasingly less effective. Organisations now face the distinct challenge of delivering a consistently higher standard of experience, across a broader channel landscape and more complex customer lifecycle. A new go-to-market model must emerge that is more customer-centric, integrated and technology-enabled in order to adapt and win in this new environment.

Blackdot can drive the end-to-end strategy, people, process and technology transformation required to adapt your organisation to today’s customer. With over 80 transformation projects delivered, we have the practical experience and operational know-how required to take your go-to-market engine to the next level.

Blackdot Can Help You:

Review Your Go-To-Market Model

Assess your market environment, levels of disruption and the shifts required to maintain dominant positioning and market share

Drive Customer-Centricity

Transform your customer experience by breaking down legacy ways of working and ingraining customer-centricity across the business

Accelerate Market Penetration

Isolate your key growth opportunities and design the transformation roadmap that will deliver a step-change in customer acquisition and retention

Do More with Less

Enhance marketing and sales operating models, processes and technological enablement for a more efficient and profitable growth engine

Leverage Digital 
for Growth

Utilise cutting-edge technology tools and digital channels to create the ‘always-on’ customer experience required to win in today’s environment

Integrate Customer-Facing Functions & Channels

Systematically dissolve silos and hardwire more collaborative and connected execution for a more seamless customer experience

Related Content

Blog

Marketing and Sales Integration – Why ‘Alignment’ is No Longer Enough

The concept of more effectively aligning marketing and sales is far from new, with a wealth of literature highlighting the value of getting these two critical divisions collaborating more closely...

Blog

8 Key Considerations When Planning Your Digital Transformation – Part 1

If you’re wondering how to start adapting your business to the new digital buying environment you’re far from alone. Working out what digital means for your business is hard enough...

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The Psychological Factors Affecting Digital Transformation

People just don’t buy like they used to. We’ve all seen the statistics: more than three-quarters of B2B buying decisions begin on Googlei; two-thirds of the buyer’s journey is...

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Making The Operational Pivot To Customer

Last week I introduced our three-stage roadmap for digital go-to-market transformation. In this post, I’ll briefly explore the first stage – Operationally Pivoting to the...

Blog

Designing Pilot Programs for Marketing & Sales Integration

In previous posts, we discussed how to ensure a pilot program delivers proof of concept by defining a specific business objective with a relevant commercial outcome. In today’s post, I&rsquo...

Event

Sales Manager Open Program

Understand Sales Manager capability levels and gaps against best practice, equip Sales Managers with practical tools and skills which drive performance and create real change through ongoing...

White paper

Adapting To The Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

White paper

How Far Progressed Are Organisations With Digital Go-To-Market Transformation

Recent Blackdot research asked 450 business, marketing & sales leaders how far progressed their organisations are with digital go-to-market transformation. This paper shares the results and details...

Product Sheet

Go-To-Market Effectiveness Benchmark

Driving Customer-Centric Marketing & Sales Results In The ‘New’ Buying Environment

Video

3 Stages of Digital Go-To-Market Transformation

Watch our video for a brief overview of the 3 broad stages organisations need to navigate through to successfully transform marketing & sales, including:

Video

Stage 1 – Making the Operational Pivot to Customer

Watch our video to discover the key steps involved in the first stage of digital go-to-market transformation, including:

Success Stories

A New Operating Model to Adapt to Emerging Growth Opportunities

Blackdot helps a global telco take advantage of new market opportunities and simplify

Success Stories

Demystifying Targets and Fuelling Incentives to Grow Market Share

Blackdot helps a major pharmaceutical player develop a new target-setting model to align sales around market share growth

Success Stories

Transforming to Adapt to an Evolving Market

Read to find out how Blackdot helped a global pharmaceutical company integrate marketing and sales to more effectively drive growth.

Success Stories

Define, Roll Out and Embed an Integrated Sales Process

Read how Blackdot helped a major Australian bank establish an integrated marketing and sales process to help drive its digital transformation.

Our Clients Realise Transformation

  •  Greg Nash, Group Chief Executive Officer/Managing Director - PICA
    • Greg Nash, Group Chief Executive Officer/Managing Director - PICA

    "The PICA Group recently re-engaged Blackdot, based on our previous experiences with them, and was not disappointed. We needed intelligent, agile and deep expertise to lead our executive team through a strategic rebuild framework whilst remaining commercially practical with our decisions. I wholeheartedly recommend Blackdot to anyone..."

  •  Julia Taylor, VP, Corporate Strategy and Global Communications - Moneygram
    • Julia Taylor, VP, Corporate Strategy and Global Communications - Moneygram

    "We asked Blackdot to develop MoneyGram’s company-wide Demand Creation and Value Proposition sales toolkit. This initiative was a key enabler for our corporate growth strategy. Blackdot brought strong sales experience and thought leadership to help clarify our value proposition for large corporate tender processes and pro-active pitches."

  •  Svend Petersen, Managing Director - Roche Australia
    • Svend Petersen, Managing Director - Roche Australia

    "Facing an increasingly dynamic and competitive marketplace, it was a strategic imperative to evolve our business. We engaged Blackdot to conduct an organisation-wide benchmark across marketing, sales and medical to enable us be clear on our current effectiveness v best practice..."

  • Charles Waterfield, Business Unit Director, Respiratory and Specialty Products, - AstraZeneca
    • Charles Waterfield, Business Unit Director, Respiratory and Specialty Products, - AstraZeneca

    "When the pay-off for getting it right is very clearly described, it’s far easier to rally the business around what needs to change and why – even when they’re sceptical at the outset."

  • Greg Nash, Group Chief Executive Officer/Manager Director - PICA
    • Greg Nash, Group Chief Executive Officer/Manager Director - PICA

    "We needed intelligent, agile and deep expertise to lead our executive team through a strategic rebuild framework whilst remaining commercially practical with our decisions. Blackdot not only led our team and solution with professional guile, they improved our knowlege and helped us prioritise..."

  • James McKew, Group Sales & Marketing Director (Australia & New Zealand) - SMC
    • James McKew, Group Sales & Marketing Director (Australia & New Zealand) - SMC

    "Blackdot were able to dissect and help us understand our buyer’s personas and the unique decision-making journey they each go through when purchasing pneumatic components. Our marketing and sales teams now have a clear comprehension of what they need to do to win each buyer’s business."

  • Mark Bernadhi, Business Integration Director - Westpac
    • Mark Bernadhi, Business Integration Director - Westpac

    "We engaged Blackdot to support us with two key priority deliverables for a high profile business integration; the development of the end state operating model and organisation design and the production of a preliminary business case. Blackdot provided us with high caliber consultants who enabled us to meet these key deliverables..."

  • Stephen Knight, CEO - TCorp
    • Stephen Knight, CEO - TCorp

    "I have engaged Blackdot in the past to provide independent advice and thought leadership on our business operating model / organisational structure. I have found them to be a valuable partner who bring pragmatic and well thought solutions, as well as a collaborative and engaging style."

  • Steve Jurkovich, Executive General Manager, Corporate, Commercial and Rural - ASB
    • Steve Jurkovich, Executive General Manager, Corporate, Commercial and Rural - ASB

    "We’ve had plenty of other consultants come in and produce strategy decks. The big difference with Blackdot was how readily they were able to challenge the way we execute – because they understand the operational mechanics behind sales and marketing so well."

Any Questions?

Our friendly team would love to talk you through our go-to-market consulting solutions