Go-To-Market Consulting

Are you positioned to drive growth in today’s digital, customer-led environment?

Driven by digital, unprecedented shifts in buying dynamics are rendering legacy go-to-market models increasingly less effective. Organisations now face the distinct challenge of delivering a consistently higher standard of experience, across a broader channel landscape and more complex customer lifecycle. A new go-to-market model must emerge that is more customer-centric, integrated and technology-enabled in order to adapt and win in this new environment.

Blackdot can drive the end-to-end strategy, people, process and technology transformation required to adapt your organisation to today’s customer. With over 80 transformation projects delivered, we have the practical experience and operational know-how required to take your go-to-market engine to the next level.

Blackdot Can Help You:

Review Your Go-To-Market Model

Assess your market environment, levels of disruption and the shifts required to maintain dominant positioning and market share

Drive Customer-Centricity

Transform your customer experience by breaking down legacy ways of working and ingraining customer-centricity across the business

Accelerate Market Penetration

Isolate your key growth opportunities and design the transformation roadmap that will deliver a step-change in customer acquisition and retention

Do More with Less

Enhance marketing and sales operating models, processes and technological enablement for a more efficient and profitable growth engine

Leverage Digital 
for Growth

Utilise cutting-edge technology tools and digital channels to create the ‘always-on’ customer experience required to win in today’s environment

Integrate Customer-Facing Functions & Channels

Systematically dissolve silos and hardwire more collaborative and connected execution for a more seamless customer experience

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Sales Transformation for the Digital Age – Event Recap

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Adapting To The Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

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Sales Force Effectiveness is Dead… or is it?

Immediately improve your sales performance by addressing core Sales Force Effectiveness (SFE) fundamentals.

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Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance

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How Far Progressed Are Organisations With Digital Go-To-Market Transformation

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We are in an era of unprecedented shifts in how B2B customers are buying from and interacting with sellers.

Success Stories

A New Operating Model to Adapt to Emerging Growth Opportunities

Blackdot helps a global telco take advantage of new market opportunities and simplify

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Demystifying Targets and Fuelling Incentives to Grow Market Share

Blackdot helps a major pharmaceutical player develop a new target-setting model to align sales around market share growth

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Developing the Skills to Out-Sell the Competition

Blackdot helps a leading financial services company enhance their frontline sales effectiveness to win new clients

Success Stories

Transforming to Adapt to an Evolving Market

Blackdot helps a global pharmaceutical company integrate marketing and sales to more effectively drive growth.

Our Clients Realise Transformation

    • Greg Nash, Group Chief Executive Officer/Managing Director - PICA

    "The PICA Group recently re-engaged Blackdot, based on our previous experiences with them, and was not disappointed. We needed intelligent, agile and deep expertise to lead our executive team through a strategic rebuild framework whilst remaining commercially practical with our decisions. I wholeheartedly recommend Blackdot to anyone..."

    • Julia Taylor, VP, Corporate Strategy and Global Communications - Moneygram

    "We asked Blackdot to develop MoneyGram’s company-wide Demand Creation and Value Proposition sales toolkit. This initiative was a key enabler for our corporate growth strategy. Blackdot brought strong sales experience and thought leadership to help clarify our value proposition for large corporate tender processes and pro-active pitches."

    • Svend Petersen, Managing Director - Roche Australia

    "Facing an increasingly dynamic and competitive marketplace, it was a strategic imperative to evolve our business. We engaged Blackdot to conduct an organisation-wide benchmark across marketing, sales and medical to enable us be clear on our current effectiveness v best practice..."

    • Charles Waterfield, Business Unit Director, Respiratory and Specialty Products, - AstraZeneca

    "When the pay-off for getting it right is very clearly described, it’s far easier to rally the business around what needs to change and why – even when they’re sceptical at the outset."

    • Greg Nash, Group Chief Executive Officer/Manager Director - PICA

    "We needed intelligent, agile and deep expertise to lead our executive team through a strategic rebuild framework whilst remaining commercially practical with our decisions. Blackdot not only led our team and solution with professional guile, they improved our knowlege and helped us prioritise..."

    • James McKew, Group Sales & Marketing Director (Australia & New Zealand) - SMC

    "Blackdot were able to dissect and help us understand our buyer’s personas and the unique decision-making journey they each go through when purchasing pneumatic components. Our marketing and sales teams now have a clear comprehension of what they need to do to win each buyer’s business."

    • Mark Bernadhi, Business Integration Director - Westpac

    "We engaged Blackdot to support us with two key priority deliverables for a high profile business integration; the development of the end state operating model and organisation design and the production of a preliminary business case. Blackdot provided us with high caliber consultants who enabled us to meet these key deliverables..."

    • Stephen Knight, CEO - TCorp

    "I have engaged Blackdot in the past to provide independent advice and thought leadership on our business operating model / organisational structure. I have found them to be a valuable partner who bring pragmatic and well thought solutions, as well as a collaborative and engaging style."

    • Steve Jurkovich, Executive General Manager, Corporate, Commercial and Rural - ASB

    "We’ve had plenty of other consultants come in and produce strategy decks. The big difference with Blackdot was how readily they were able to challenge the way we execute – because they understand the operational mechanics behind sales and marketing so well."

Any Questions?

Our friendly team would love to talk you through our go-to-market consulting solutions