Go-To-Market Consulting

Are you positioned to drive growth in today’s digital, customer-led environment?

Driven by digital, unprecedented shifts in buying dynamics are rendering legacy go-to-market models increasingly less effective. Organisations now face the distinct challenge of delivering a consistently higher standard of experience, across a broader channel landscape and more complex customer lifecycle. A new go-to-market model must emerge that is more customer-centric, integrated and technology-enabled in order to adapt and win in this new environment.

Blackdot can drive the end-to-end strategy, people, process and technology transformation required to adapt your organisation to today’s customer. With over 80 transformation projects delivered, we have the practical experience and operational know-how required to take your go-to-market engine to the next level.

Blackdot Can Help You:

Review Your Go-To-Market Model

Assess your market environment, levels of disruption and the shifts required to maintain dominant positioning and market share

Drive Customer-Centricity

Transform your customer experience by breaking down legacy ways of working and ingraining customer-centricity across the business

Accelerate Market Penetration

Isolate your key growth opportunities and design the transformation roadmap that will deliver a step-change in customer acquisition and retention

Do More with Less

Enhance marketing and sales operating models, processes and technological enablement for a more efficient and profitable growth engine

Leverage Digital 
for Growth

Utilise cutting-edge technology tools and digital channels to create the ‘always-on’ customer experience required to win in today’s environment

Integrate Customer-Facing Functions & Channels

Systematically dissolve silos and hardwire more collaborative and connected execution for a more seamless customer experience

Related Content

Blog

How To Design and Implement Transformation Solutions that Move the Needle

In my previous post, How Can You Effectively Prioritise Marketing and Sales Transformation Initiatives?, I outlined the importance for leadership teams to be able to identify and prioritise a set...

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Integrating Marketing and Sales Execution

In my previous post, I detailed the six steps organisations need to consider in order to operationally pivot to the customer – the first stage of our three-stage roadmap for digital go-to...

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How Marketing and Sales Leaders Can Accelerate Transformation

Across the marketing and sales transformation projects we’ve undertaken, one of the biggest talking points amongst our clients is the criticality of gaining executive sponsorship for driving...

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Sales Transformation for the Digital Age – Event Recap

Attracting over 350 business, marketing and sales leaders, Blackdot recently ran a thought leadership session exploring one of the most significant challenges facing our clients – how to...

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Sales Transformation: The Initiatives that Count

In previous posts, we detailed why sales must transform to stay relevant in the digital age, and also outlined what the rep of the future will look like. With the view of ‘what’ we need...

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Evolving Organisational Design for the Digital Age

In previous posts, we explored why sales must transform to stay relevant in the digital age, and briefly touched on the critical initiatives that count to deliver success. These initiatives span...

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Sales Process Transformation for the Digital Age

We’ve recently posted a series of blogs that centred on transforming sales to stay relevant in the digital age. Throughout these posts, we’ve explored the reasons why sales must...

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Sales Technology Transformation for the Digital Age

In our ‘Rep of the Future’ blog series, we have outlined four critical initiatives required to transform sales for the digital age. So far, we’ve spoken in-depth about the first...

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Leveraging Pilots for Marketing and Sales Integration

In a previous series of posts about our three-stage roadmap for digital go-to-market transformation, I explored the second-stage, integrating marketing and sales execution. I ...

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Balancing 'Transforming' while 'Delivering' in Financial Services

Many of the financial services organisations we speak to are in the midst of navigating complex transformational challenges. Change, it seems, is the new business-as-usual for this dynamic industry...

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Accelerating Marketing & Sales Transformation - Event Recap

With around 300 business, marketing and sales leaders in attendance, Blackdot kicked off its first executive breakfast of 2017 in Sydney and Melbourne. The session explored the significant...

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Designing Pilot Programs for Marketing & Sales Integration

In previous posts, we discussed how to ensure a pilot program delivers proof of concept by defining a specific business objective with a relevant commercial outcome. In today’s post, I&rsquo...

White paper

Adapting To The Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

White paper

Sales Force Effectiveness is Dead… or is it?

Immediately improve your sales performance by addressing core Sales Force Effectiveness (SFE) fundamentals.

White paper

Unlocking Sales Manager Coaching Impact

Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance

White paper

How Far Progressed Are Organisations With Digital Go-To-Market Transformation

Recent Blackdot research asked 450 business, marketing & sales leaders how far progressed their organisations are with digital go-to-market transformation. This paper shares the results and details...

Infographic

Understanding the Digital B2B Buyer

We are in an era of unprecedented shifts in how B2B customers are buying from and interacting with sellers.

Success Stories

A New Operating Model to Adapt to Emerging Growth Opportunities

Blackdot helps a global telco take advantage of new market opportunities and simplify

Success Stories

Demystifying Targets and Fuelling Incentives to Grow Market Share

Blackdot helps a major pharmaceutical player develop a new target-setting model to align sales around market share growth

Success Stories

Transforming to Adapt to an Evolving Market

Blackdot helps a global pharmaceutical company integrate marketing and sales to more effectively drive growth.

Our Clients Realise Transformation

  •  Greg Nash, Group Chief Executive Officer/Managing Director - PICA
    • Greg Nash, Group Chief Executive Officer/Managing Director - PICA

    "The PICA Group recently re-engaged Blackdot, based on our previous experiences with them, and was not disappointed. We needed intelligent, agile and deep expertise to lead our executive team through a strategic rebuild framework whilst remaining commercially practical with our decisions. I wholeheartedly recommend Blackdot to anyone..."

  •  Julia Taylor, VP, Corporate Strategy and Global Communications - Moneygram
    • Julia Taylor, VP, Corporate Strategy and Global Communications - Moneygram

    "We asked Blackdot to develop MoneyGram’s company-wide Demand Creation and Value Proposition sales toolkit. This initiative was a key enabler for our corporate growth strategy. Blackdot brought strong sales experience and thought leadership to help clarify our value proposition for large corporate tender processes and pro-active pitches."

  •  Svend Petersen, Managing Director - Roche Australia
    • Svend Petersen, Managing Director - Roche Australia

    "Facing an increasingly dynamic and competitive marketplace, it was a strategic imperative to evolve our business. We engaged Blackdot to conduct an organisation-wide benchmark across marketing, sales and medical to enable us be clear on our current effectiveness v best practice..."

  • Charles Waterfield, Business Unit Director, Respiratory and Specialty Products, - AstraZeneca
    • Charles Waterfield, Business Unit Director, Respiratory and Specialty Products, - AstraZeneca

    "When the pay-off for getting it right is very clearly described, it’s far easier to rally the business around what needs to change and why – even when they’re sceptical at the outset."

  • Greg Nash, Group Chief Executive Officer/Manager Director - PICA
    • Greg Nash, Group Chief Executive Officer/Manager Director - PICA

    "We needed intelligent, agile and deep expertise to lead our executive team through a strategic rebuild framework whilst remaining commercially practical with our decisions. Blackdot not only led our team and solution with professional guile, they improved our knowlege and helped us prioritise..."

  • James McKew, Group Sales & Marketing Director (Australia & New Zealand) - SMC
    • James McKew, Group Sales & Marketing Director (Australia & New Zealand) - SMC

    "Blackdot were able to dissect and help us understand our buyer’s personas and the unique decision-making journey they each go through when purchasing pneumatic components. Our marketing and sales teams now have a clear comprehension of what they need to do to win each buyer’s business."

  • Mark Bernadhi, Business Integration Director - Westpac
    • Mark Bernadhi, Business Integration Director - Westpac

    "We engaged Blackdot to support us with two key priority deliverables for a high profile business integration; the development of the end state operating model and organisation design and the production of a preliminary business case. Blackdot provided us with high caliber consultants who enabled us to meet these key deliverables..."

  • Stephen Knight, CEO - TCorp
    • Stephen Knight, CEO - TCorp

    "I have engaged Blackdot in the past to provide independent advice and thought leadership on our business operating model / organisational structure. I have found them to be a valuable partner who bring pragmatic and well thought solutions, as well as a collaborative and engaging style."

  • Steve Jurkovich, Executive General Manager, Corporate, Commercial and Rural - ASB
    • Steve Jurkovich, Executive General Manager, Corporate, Commercial and Rural - ASB

    "We’ve had plenty of other consultants come in and produce strategy decks. The big difference with Blackdot was how readily they were able to challenge the way we execute – because they understand the operational mechanics behind sales and marketing so well."

Any Questions?

Our friendly team would love to talk you through our go-to-market consulting solutions