Customer Strategy

Can you deliver the experience required to convert and retain today’s customer?

High-performing organisations have always aspired to being customer-focused. However with the emergence of a new breed of customer, organisations must go beyond good intentions to genuinely deliver a new standard of customer experience. While this destination is clear, adapting to this new reality is fraught with challenges. A profound and transformational pivot is required to break down legacy ways of working and operationally ingrain customer-centricity across all parts of the business.
 

Blackdot can drive the end-to-end strategy, people, process and technology transformation required to fundamentally reorganise your business around the customer. By deeply understanding your key buyers, designing your customer experience strategy and delivering the end-to-end business transformation, we can set you up to deliver the highly relevant and seamless experience critical for success in today’s dynamic buying environment.

Blackdot Can Help You:

Identify & Prioritise
Your Best Customers

Prioritise the segments where growth opportunities align with your strengths, setting up the organisation to be more relevant and win

Gain a Deeper Understanding
of Your Customers

Truly understand your buyer’s world and identify opportunities to lift relevance and cohesion across the customer experience

Create Your Customer
Experience Strategy

Design the people, process and technology roadmap required to deliver a more relevant and seamless customer experience

Deliver Your End-To-End
Customer Transformation

Drive the business-wide transformation required to systematically dissolve silos and reorganise the business around the customer

Related Content

Blog

Integrating Marketing and Sales Execution

In my previous post, I detailed the six steps organisations need to consider in order to operationally pivot to the customer – the first stage of our three-stage roadmap for digital go-to...

Blog

How Marketing and Sales Leaders Can Accelerate Transformation

Across the marketing and sales transformation projects we’ve undertaken, one of the biggest talking points amongst our clients is the criticality of gaining executive sponsorship for driving...

Blog

Sales Transformation for the Digital Age – Event Recap

Attracting over 350 business, marketing and sales leaders, Blackdot recently ran a thought leadership session exploring one of the most significant challenges facing our clients – how to...

Blog

5 Key Shifts Changing the Face of B2B Selling

I recently published a post with a topline recap of the latest in our series of thought leadership events – Sales Transformation for the Digital Age. In this post, I’ll give you an in...

Blog

B2B Sales: What will the 'Rep of the Future' look like?

Today’s B2B selling environment is changing and it’s vital for organisations to adapt sales to stay relevant to evolving customer expectations. While the environmental shifts driving...

White paper

Adapting To The Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

White paper

Sales Force Effectiveness is Dead… or is it?

Immediately improve your sales performance by addressing core Sales Force Effectiveness (SFE) fundamentals.

White paper

Unlocking Sales Manager Coaching Impact

Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance

White paper

How Far Progressed Are Organisations With Digital Go-To-Market Transformation

Recent Blackdot research asked 450 business, marketing & sales leaders how far progressed their organisations are with digital go-to-market transformation. This paper shares the results and details...

Infographic

Understanding the Digital B2B Buyer

We are in an era of unprecedented shifts in how B2B customers are buying from and interacting with sellers.

Success Stories

Adoption of Sales Best Practices Drives 10% Increase in Market Share

Blackdot helps a leading Australian bank develop a new sales process and performance management program to significantly boost revenue

Success Stories

Arming Salespeople with Compelling Sales Collateral

Blackdot helps a transport and logistics provider develop unique customer value propositions and collateral for new offerings

Success Stories

Demystifying Targets and Fuelling Incentives to Grow Market Share

Blackdot helps a major pharmaceutical player develop a new target-setting model to align sales around market share growth

Success Stories

Developing the Skills to Out-Sell the Competition

Blackdot helps a leading financial services company enhance their frontline sales effectiveness to win new clients

Our Clients Realise Transformation

    • James McKew, Group Sales & Marketing Director (Australia & New Zealand) - SMC

    "Blackdot were able to dissect and help us understand our buyer’s personas and the unique decision-making journey they each go through when purchasing pneumatic components. Our marketing and sales teams now have a clear comprehension of what they need to do to win each buyer’s business."

    • Steve Jurkovich, Executive General Manager, Corporate, Commercial and Rural - ASB

    "We’ve had plenty of other consultants come in and produce strategy decks. The big difference with Blackdot was how readily they were able to challenge the way we execute – because they understand the operational mechanics behind sales and marketing so well."

    • Julia Taylor, VP, Corporate Strategy and Global Communications - Moneygram

    "We asked Blackdot to develop MoneyGram’s company-wide Demand Creation and Value Proposition sales toolkit. This initiative was a key enabler for our corporate growth strategy. Blackdot brought strong sales experience and thought leadership to help clarify our value proposition for large corporate tender processes and pro-active pitches."

    • James McKew, Sales & Marketing Director ANZ - SMC

    "The consulting team at Blackdot worked closely with us to develop a Customer Value Proposition (CVP) that would help us to attain our ambitious revenue target. The CVP was delivered in conjunction with an analysis of our market position, a content strategy and a thought leadership agenda. "

Thinking about your customer strategy?

Contact our team for a chat around what good looks like