Digital Growth

Are you leveraging digital for growth?

Digitisation has brought significant challenges but also a plethora of opportunities to enhance how organisations market, sell and serve. For organisations that can navigate the complexity, significant competitive advantage is on offer. By enabling more meaningful engagement with customers as well as more connected, effective and efficient ways of working - a robust digital growth strategy can underpin the more real-time and ‘always-on’ customer experience required to win in today’s environment.
 

Blackdot can help you successfully make the shift from ‘analogue to digital’ revenue growth. By helping you make sense of what digital means for you and your customer, as well as defining the transformation roadmap which will create a more integrated and technology-enabled business, we can help you seize the profound opportunity that digital offers for accelerating customer and business outcomes.

Blackdot Can Help You:

Understand Your ‘New’
Digitally-Empowered Buyer

Understand what digital means for your business and the pace of evolution which will ensure a market-leading customer experience

Develop Your Digital Transformation Strategy

Define the people, process and technology roadmap which will create a more customer-centric, integrated and technology-enabled business

Launch & Accelerate Pilots

Prove how digital initiatives can enhance the go-to-market model and introduce more connected and collaborative ways of working

Adapt Your Operating Models

Evolve the role mix, capabilities, KPIs and incentives which will position marketing and sales to be effective in the new digital environment

Activate & Integrate
Digital Channels

Plan, activate and optimise new digital channels that enhance the customer experience and are effectively integrated with legacy channels

Build the Sales Force
of the Future

Adapt sales to operate effectively in a multi-channel environment and deliver the level of insight and value today’s buyer expects

Optimise Through
Attribution & Analytics

Leverage your data to understand digital buying behaviours and continually enhance marketing and sales execution

Implement Technology to
Deliver Relevance, at Scale

Leverage cutting-edge technology and the power of automation to drive enhanced relevance, effectiveness and efficiency across marketing and sales

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Adoption of Sales Best Practices Drives 10% Increase in Market Share

Blackdot helps a leading Australian bank develop a new sales process and performance management program to significantly boost revenue

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Arming Salespeople with Compelling Sales Collateral

Blackdot helps a transport and logistics provider develop unique customer value propositions and collateral for new offerings

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Demystifying Targets and Fuelling Incentives to Grow Market Share

Blackdot helps a major pharmaceutical player develop a new target-setting model to align sales around market share growth

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Global Pharma Company Boosts Sales Effectiveness by 300%

Blackdot helps global pharma company turn around lacklustre sales performance with a new sales process

Our Clients Realise Transformation

  • Charles Waterfield, Business Unit Director, Respiratory and Specialty Products, - AstraZeneca
    • Charles Waterfield, Business Unit Director, Respiratory and Specialty Products, - AstraZeneca

    "When the pay-off for getting it right is very clearly described, it’s far easier to rally the business around what needs to change and why – even when they’re sceptical at the outset."

  • Steve Jurkovich, Executive General Manager, Corporate, Commercial and Rural - ASB
    • Steve Jurkovich, Executive General Manager, Corporate, Commercial and Rural - ASB

    "We’ve had plenty of other consultants come in and produce strategy decks. The big difference with Blackdot was how readily they were able to challenge the way we execute – because they understand the operational mechanics behind sales and marketing so well."

Thinking about your digital growth strategy?

Contact our team for a chat around what good looks like