Marketing & Sales Integration

Are your marketing and sales functions separate, aligned or truly integrated?

While high-performing organisations have always sought close alignment between marketing and sales, a new level of operational integration is required to deliver the experience today’s customer expects. Legacy functional silos must be genuinely dissolved, with new levels of connectedness and collaboration required to hardwire relevant marketing and sales execution around the customer.

Blackdot can help you drive the end-to-end strategy, people, process and technology transformation required to achieve true operational integration across marketing and sales. By testing and evolving more integrated and technology-enabled ways of working, we can prove and operationalise a new execution engine which will revolutionise your customer and business outcomes.

Blackdot Can Help You:

Design Your Marketing & Sales Transformation Strategy

Define the people, process and technology roadmap which will create a more customer-centric, integrated and technology-enabled business

Run Marketing & Sales
Integration Pilots

Test and prove more integrated ways of working across marketing and sales which effectively transition into business-as-usual

Secure Sales Buy-In
for Transformation

Build momentum across sales for a multi-channel future offering enhanced customer interactions as well as less prospecting and low-value admin

Design Integrated
Marketing & Sales Processes

Develop deeply complementary marketing and sales processes which ensure routine and effective lead qualification and conversion

Develop an Integrated Marketing & Sales Operating Rhythm

Design an integrated set of dashboards and forums that facilitate collaborative planning, on-strategy execution and continual review

Scale Marketing & Sales
Integration with Technology

Leverage cutting-edge technology and the power of automation to hardwire collaborative, efficient and effective workflows across marketing and sales

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A New Operating Model to Adapt to Emerging Growth Opportunities

Blackdot helps a global telco take advantage of new market opportunities and simplify

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Adoption of Sales Best Practices Drives 10% Increase in Market Share

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Demystifying Targets and Fuelling Incentives to Grow Market Share

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Our Clients Realise Transformation

    • Charles Waterfield, Business Unit Director, Respiratory and Specialty Products, - AstraZeneca

    "When the pay-off for getting it right is very clearly described, it’s far easier to rally the business around what needs to change and why – even when they’re sceptical at the outset."

    • Greg Nash, Group Chief Executive Officer/Manager Director - PICA

    "We needed intelligent, agile and deep expertise to lead our executive team through a strategic rebuild framework whilst remaining commercially practical with our decisions. Blackdot not only led our team and solution with professional guile, they improved our knowlege and helped us prioritise..."

    • Steve Jurkovich, Executive General Manager, Corporate, Commercial and Rural - ASB

    "We’ve had plenty of other consultants come in and produce strategy decks. The big difference with Blackdot was how readily they were able to challenge the way we execute – because they understand the operational mechanics behind sales and marketing so well."

    • Greg Nash, Group Chief Executive Officer/Managing Director - PICA

    "The PICA Group recently re-engaged Blackdot, based on our previous experiences with them, and was not disappointed. We needed intelligent, agile and deep expertise to lead our executive team through a strategic rebuild framework whilst remaining commercially practical with our decisions. I wholeheartedly recommend Blackdot to anyone..."

    • Svend Petersen, Managing Director - Roche Australia

    "Facing an increasingly dynamic and competitive marketplace, it was a strategic imperative to evolve our business. We engaged Blackdot to conduct an organisation-wide benchmark across marketing, sales and medical to enable us be clear on our current effectiveness v best practice..."

Thinking about marketing and sales integration?

Contact our team for a chat around what good looks like