Multi-Channel

Can you deliver the seamless end-to-end experience expected by today’s customer?

Today’s increasingly digital buyer’s journey has the channel mix in a state of flux. Organisations face the challenge of delivering more relevance and more cohesion, across more channels – all whilst reducing cost across the go-to-market model. However success requires more than just integrating new digital channels. Legacy customer-facing silos must be genuinely dissolved, with new levels of functional and technical integration required to consistently deliver a seamless experience across all customer touch-points.
 

Blackdot can help you drive the end-to-end strategy, people, process and technology transformation required to deliver compelling and integrated multi-channel execution. By deeply understanding your customer and designing pilots that will prove the value of new ways of working, we can accelerate your transformation towards delivering a world-class, yet more cost-efficient customer experience.

Blackdot Can Help You:

Assess Your
Channel Effectiveness

Analyse the impact and cohesion of your existing channels and determine the optimal mix for delivering your required customer experience

Develop Your
Multi-Channel Strategy

Design the people, process and technology roadmap required to break down silos and cohesively introduce new channels

Design & Accelerate Pilots

Build and implement pilots that enable you to test, learn and evolve a more integrated multi-channel execution engine

Optimise the Cost to Sell & Serve

Migrate different tiers of customers to the most appropriate channels to deliver the required experience and enhance cost efficiency

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Our Clients Realise Transformation

    • James McKew, Group Sales & Marketing Director (Australia & New Zealand) - SMC

    "Through their understanding of ‘what good looks like’, Blackdot’s consulting team designed a content strategy that focused on uplifting our content, establishing online channels, elevating our digital profile and creating demand. This provided us with a clear roadmap for confident content execution."

Thinking about your multi-channel strategy?

Contact our team for a chat around what good looks like