Campaign Effectiveness

Are you ‘cutting through’ in today’s digital world?

With the proliferation of information online, marketing messaging now needs to be far more relevant to ‘cut through’ and engage today’s buyer. Adding to the challenge, with more channels ‘in play’, there is the need to more effectively integrate messaging across both new and legacy channels. To deliver both relevant and coherent campaign execution, at scale – a new level of marketing maturity is required.
 

Blackdot can help evolve your marketing engine to deliver the highly relevant and seamless experience required to engage today’s customer. By enhancing your planning disciplines, leveraging best practices in campaign design and launching and optimising digital channels, we can transform your campaign results and help you leverage your data for ongoing visibility and optimisation.

Blackdot Can Help You:

Develop Campaign
Planning Frameworks

Enhance cross-functional planning and review disciplines to deliver integrated and cohesive execution in a multi-channel world

Design Campaign &
Distribution Models

Leverage best practices in audience segmentation, content and channel execution to lift relevance and campaign cut-through

Launch New
Channels

Plan, activate and optimise new digital channels that enhance the customer experience and are effectively integrated with legacy channels

Build Your Campaign
Reporting Framework

Create metrics, dashboards and analytical capabilities to leverage your data for greater campaign visibility and ongoing optimisation

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Our Clients Realise Transformation

    • James McKew, Group Sales & Marketing Director (Australia & New Zealand) - SMC

    "Through their understanding of ‘what good looks like’, Blackdot’s consulting team designed a content strategy that focused on uplifting our content, establishing online channels, elevating our digital profile and creating demand. This provided us with a clear roadmap for confident content execution."

    • Charles Waterfield, Business Unit Director, Respiratory and Specialty Products, - AstraZeneca

    "When the pay-off for getting it right is very clearly described, it’s far easier to rally the business around what needs to change and why – even when they’re sceptical at the outset."

Thinking about campaign effectiveness?

Contact our team for a chat around what good looks like