Content Strategy

Are you delivering the right content, in the right place, at the right time?

With more and more of the sales process taking place online, if your customers can’t easily find your material and self-educate, then you’re simply no longer in the race. Generating adequate content however, particularly differentiated content that ‘cuts through’, is a significant challenge that requires net-new capabilities and changes to the marketing operating model and processes.
 

Blackdot can help you stitch together the strategy, people and process elements required to sustainably generate compelling and differentiated content. By embedding innovative work flows and techniques for planning, building and distributing content, we can help you deliver the relevance and influence needed to ensure buyer progression and lead flow.

Blackdot Can Help You:

Define Your
Content Strategy

Design how your organisation can leverage highly targeted content as a key driver of lead qualification, nurturing and conversion

Design Content
Generation Processes

Evolve the content innovation, production and curation procedures to surface and leverage the best of your organisation’s thought leadership

Ensure Sustainable Execution

Build the operating model, accountabilities and capabilities required to deliver compelling content as a business-as-usual activity

Optimise Content Distribution

Amplify the reach of your content assets and ensure the right material can be found by the right customer, in the right place, at the right time

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Our Clients Realise Transformation

  • James McKew, Group Sales & Marketing Director  (Australia & New Zealand) - SMC
    • James McKew, Group Sales & Marketing Director (Australia & New Zealand) - SMC

    "Through their understanding of ‘what good looks like’, Blackdot’s consulting team designed a content strategy that focused on uplifting our content, establishing online channels, elevating our digital profile and creating demand. This provided us with a clear roadmap for confident content execution."

  •  James McKew, Sales & Marketing Director ANZ - SMC
    • James McKew, Sales & Marketing Director ANZ - SMC

    "The consulting team at Blackdot worked closely with us to develop a Customer Value Proposition (CVP) that would help us to attain our ambitious revenue target. The CVP was delivered in conjunction with an analysis of our market position, a content strategy and a thought leadership agenda."

Thinking about your content strategy?

Contact our team for a chat around what good looks like