Persona & Journey Mapping

Do you really understand how your customers buy?

With so much of the buying process now occurring online, the buying journey of today’s customer is more dynamic than ever. New segmentation tools – such as buyer personas and journeys – are now critical enablers of a more relevant and meaningful customer experience. For many businesses however, actually operationalising against this level of granularity in order to bring a new experience to life for their customers proves very challenging.
 

Blackdot can help you understand your customer to a greater level of detail than ever before and equip marketing & sales to execute against this greater level of specificity. With a clear understanding of how your customers buy, as well as the content interactions and touch-points they require across this process, we can lay the foundations for relevant marketing and sales execution and a world-class customer experience.

Blackdot Can Help You:

Understand Your
Buyer’s World

Develop detailed buyer personas and journeys, including specific needs and preferences across the customer lifecycle

Identify Opportunities to Enhance the Customer Experience

Understand the highs and lows across your buyer journeys and identify opportunities to lift relevance and cohesion

Build Buyer Understanding
Across the Business

Educate marketing and sales on your buyer and build the cross-functional awareness and collaboration needed to support more relevant execution

Operationalise Enhanced
Relevance

Design achievable phasing of marketing and sales execution against your buyer personas and journeys to deliver a world class customer experience

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  • James McKew, Group Sales & Marketing Director (Australia & New Zealand) - SMC
    • James McKew, Group Sales & Marketing Director (Australia & New Zealand) - SMC

    "Blackdot were able to dissect and help us understand our buyer’s personas and the unique decision-making journey they each go through when purchasing pneumatic components. Our marketing and sales teams now have a clear comprehension of what they need to do to win each buyer’s business."

  •  James McKew, Sales & Marketing Director ANZ - SMC
    • James McKew, Sales & Marketing Director ANZ - SMC

    "The consulting team at Blackdot worked closely with us to develop a Customer Value Proposition (CVP) that would help us to attain our ambitious revenue target. The CVP was delivered in conjunction with an analysis of our market position, a content strategy and a thought leadership agenda."

Thinking about persona & journey mapping?

Contact our team for a chat around what good looks like