Product Strategy

Do your solutions ‘cut through’ and deliver the level of value today’s customer expects?

Greater competition and a more discerning buyer are driving the need for higher value and more strongly differentiated solutions. To deliver this, many organisations must either adjust or rationalise their product portfolio to align solutions more intimately with customer needs. In addition, product marketing strategies must also evolve for a digital environment in which products must be launched faster and with greater levels of online content and support.
 

Blackdot can help you more deeply understand your customers and develop highly differentiated and compelling offerings. By optimising your product strategy and embedding best practice product management and launch processes, we can help you deliver enhanced customer value and more profitable market penetration across your solution portfolio.

Blackdot Can Help You:

Optimise Your
Product Portfolio 

Develop strategies to enhance profitability and customer satisfaction across your product lifecycles and broader portfolio

Deliver Game-Changing
Product Launches

Target customers more effectively and leverage digital channels to launch products faster and achieve greater market penetration

Differentiate Your Key Offerings

Develop differentiated, compelling and market-tested value propositions that deliver enhanced ‘cut-through’ and relevance

Optimise Your Margins

Design pricing and discounting strategies which drive customer value, profitability and support your competitive positioning

Related Content

Blog

Integrating Marketing and Sales Execution

In my previous post, I detailed the six steps organisations need to consider in order to operationally pivot to the customer – the first stage of our three-stage roadmap for digital go-to...

Blog

How Marketing and Sales Leaders Can Accelerate Transformation

Across the marketing and sales transformation projects we’ve undertaken, one of the biggest talking points amongst our clients is the criticality of gaining executive sponsorship for driving...

Blog

Sales Transformation for the Digital Age – Event Recap

Attracting over 350 business, marketing and sales leaders, Blackdot recently ran a thought leadership session exploring one of the most significant challenges facing our clients – how to...

Blog

5 Key Shifts Changing the Face of B2B Selling

I recently published a post with a topline recap of the latest in our series of thought leadership events – Sales Transformation for the Digital Age. In this post, I’ll give you an in...

Blog

B2B Sales: What will the 'Rep of the Future' look like?

Today’s B2B selling environment is changing and it’s vital for organisations to adapt sales to stay relevant to evolving customer expectations. While the environmental shifts driving...

White paper

Adapting To The Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

White paper

Sales Force Effectiveness is Dead… or is it?

Immediately improve your sales performance by addressing core Sales Force Effectiveness (SFE) fundamentals.

White paper

Unlocking Sales Manager Coaching Impact

Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance

White paper

How Far Progressed Are Organisations With Digital Go-To-Market Transformation

Recent Blackdot research asked 450 business, marketing & sales leaders how far progressed their organisations are with digital go-to-market transformation. This paper shares the results and details...

Infographic

Understanding the Digital B2B Buyer

We are in an era of unprecedented shifts in how B2B customers are buying from and interacting with sellers.

Success Stories

Adoption of Sales Best Practices Drives 10% Increase in Market Share

Blackdot helps a leading Australian bank develop a new sales process and performance management program to significantly boost revenue

Success Stories

Arming Salespeople with Compelling Sales Collateral

Blackdot helps a transport and logistics provider develop unique customer value propositions and collateral for new offerings

Success Stories

Demystifying Targets and Fuelling Incentives to Grow Market Share

Blackdot helps a major pharmaceutical player develop a new target-setting model to align sales around market share growth

Our Clients Realise Transformation

  • Steve Jurkovich, Executive General Manager, Corporate, Commercial and Rural - ASB
    • Steve Jurkovich, Executive General Manager, Corporate, Commercial and Rural - ASB

    "We’ve had plenty of other consultants come in and produce strategy decks. The big difference with Blackdot was how readily they were able to challenge the way we execute – because they understand the operational mechanics behind sales and marketing so well."

Thinking about your product strategy?

Contact our team for a chat around what good looks like