Marketing Strategy

Are your marketers ready to seize the opportunity of the digital age?
Digital is providing marketing with the opportunity to own far more of the customer lifecycle and build relationships with customers in new and innovative ways. However, with this increased opportunity comes new challenges and greater responsibility. Marketing must rapidly make the significant leap from support function to critical revenue engine and custodian of the customer experience. Significant transformation is required, from proving the value of new channels, to demonstrating firmer revenue outcomes and integrating more closely with sales – marketing has become a critical change-agent for adapting the go-to-market engine for the digital age.
Blackdot can help you drive the end-to-end strategy, people, process and technology transformation that will enable marketing to seize the opportunity of the digital age. With our unique combination of sales effectiveness credibility, along with cutting-edge marketing expertise, we can help you lift the profile and capability of marketing as a key enabler of both revenue and a world-class customer experience.

Blackdot Can Help You:

Adapt Marketing for the ‘New’ Digital Customer Environment

Re-architect the end-to-end marketing engine to deliver more relevant & value-adding interactions across the customer lifecycle

Build New Operating
Models & Capabilities

Evolve the marketing roles, accountabilities, incentives & requisite skill-sets to deliver results in today’s digital buying environment

Design More Effective
& Integrated Processes

Break down legacy silos & re-engineer more collaborative & connected ways of working across marketing & sales

Enhance Effectiveness & Efficiency
Through Technology

Leverage new technology tools & the power of automation to enhance cross-functional integration, productivity & the customer experience

Plan Annual Brand Strategy

Reach customers how & when they prefer to be engaged with an integrated multi-channel marketing brand plan

Activate & Amplify Brand

Specialists in all stages of the product lifecycle, engaging customers with the right content and channels to deliver the desired share of voice

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Thinking about your marketing strategy?

Contact our team for a chat around what good looks like