Strategy
Ensure optimal sales and marketing resourcing based on segment, journey or channel alignment
Establish a shared commitment to the core accountabilities, decision rights and interdependencies across functions and business units
Determine the collaboration principles, processes and handovers that enable teams to work together more efficiently
Develop the short and long-term incentives that reward behaviours aligned to values and performance
Build consistency in process adherence, management rhythm and quality standards while indivualising coaching and performance improvement, and change leadership
Boost customer understanding, and data / digital literacy to enable the frontline to effectively make decisions, collaborate and support customers
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