CRM Strategy & Optimisation

Is your CRM enabling your salespeople to be efficient, effective and relevant?

Robust data integrity and CRM disciplines are a critical foundation to support more relevant customer interactions. However in many organisations, data quality is low and CRM processes hinder rather than enable salespeople, resulting in poor utilisation and fragmented sources of customer data.

Blackdot can bring together the strategy, people, process and technology elements required to transform how your people sell and serve. Leveraging the deep and complementary expertise of our exclusive technology partners, we can enhance your ways of working and then hardwire best practice with fit-for-purpose technology tools. By effectively ‘digitising’ your customer-facing functions, we can enable your people to deliver the customer experience required to win in today’s buying environment.

Blackdot Can Help You:

Review Your Data Quality
& CRM System

Conduct ‘health-checks’ on your data integrity and CRM to strengthen your platform for effective and relevant sales execution

Enhance Your Sales Process & Management Disciplines

Design a universal sales process that is simple, enabling and can effectively be scaled in your CRM to support salespeople and sales managers

Develop Your CRM Strategy

Define the business requirements and workflows which will hardwire best practice sales execution and management

Implement & Optimise Your CRM

Deliver the end-to-end CRM implementation, customisation and integration which will transform how your people sell and serve

Lift Sales Capabilities
& Adoption

Run pilots, frontline training and culture change programs to build technology skills and get your people behind new ways of working

Expand Your
Sales-Enablement Ecosystem

Implement proven apps and plug-ins that deliver further digital-enablement, effectiveness and efficiency to your sales function

Scale Integrated
Marketing & Sales Execution

Design integrated processes, workflows and alerts across your technology platforms to scale collaborative execution

Build Your
Reporting Suite

Create dashboards and reports which support pipeline visibility and enhanced sales management, coaching and forecasting

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Adoption of Sales Best Practices Drives 10% Increase in Market Share

Blackdot helps a leading Australian bank develop a new sales process and performance management program to significantly boost revenue

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Global Pharma Company Boosts Sales Effectiveness by 300%

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Our Clients Realise Transformation

  • Charles Waterfield, Business Unit Director, Respiratory and Specialty Products, - AstraZeneca
    • Charles Waterfield, Business Unit Director, Respiratory and Specialty Products, - AstraZeneca

    "When the pay-off for getting it right is very clearly described, it’s far easier to rally the business around what needs to change and why – even when they’re sceptical at the outset."

Thinking about your CRM?

Contact our team for a chat around what good looks like