CRM Strategy & Optimisation

Is your CRM enabling your salespeople to be efficient, effective and relevant?

Robust data integrity and CRM disciplines are a critical foundation to support more relevant customer interactions. However in many organisations, data quality is low and CRM processes hinder rather than enable salespeople, resulting in poor utilisation and fragmented sources of customer data.
 

Blackdot can bring together the strategy, people, process and technology elements required to transform how your people sell and serve. Leveraging the deep and complementary expertise of our exclusive technology partners, we can enhance your ways of working and then hardwire best practice with fit-for-purpose technology tools. By effectively ‘digitising’ your customer-facing functions, we can enable your people to deliver the customer experience required to win in today’s buying environment.

Blackdot Can Help You:

Review Your Data Quality
& CRM System

Conduct ‘health-checks’ on your data integrity and CRM to strengthen your platform for effective and relevant sales execution

Enhance Your Sales Process & Management Disciplines

Design a universal sales process that is simple, enabling and can effectively be scaled in your CRM to support salespeople and sales managers

Develop Your CRM Strategy

Define the business requirements and workflows which will hardwire best practice sales execution and management

Implement & Optimise Your CRM

Deliver the end-to-end CRM implementation, customisation and integration which will transform how your people sell and serve

Lift Sales Capabilities
& Adoption

Run pilots, frontline training and culture change programs to build technology skills and get your people behind new ways of working

Expand Your
Sales-Enablement Ecosystem

Implement proven apps and plug-ins that deliver further digital-enablement, effectiveness and efficiency to your sales function

Scale Integrated
Marketing & Sales Execution

Design integrated processes, workflows and alerts across your technology platforms to scale collaborative execution

Build Your
Reporting Suite

Create dashboards and reports which support pipeline visibility and enhanced sales management, coaching and forecasting

Related Content

Blog

Integrating Marketing and Sales Execution

In my previous post, I detailed the six steps organisations need to consider in order to operationally pivot to the customer – the first stage of our three-stage roadmap for digital go-to...

Blog

How Marketing and Sales Leaders Can Accelerate Transformation

Across the marketing and sales transformation projects we’ve undertaken, one of the biggest talking points amongst our clients is the criticality of gaining executive sponsorship for driving...

Blog

Sales Transformation for the Digital Age – Event Recap

Attracting over 350 business, marketing and sales leaders, Blackdot recently ran a thought leadership session exploring one of the most significant challenges facing our clients – how to...

Blog

5 Key Shifts Changing the Face of B2B Selling

I recently published a post with a topline recap of the latest in our series of thought leadership events – Sales Transformation for the Digital Age. In this post, I’ll give you an in...

Blog

B2B Sales: What will the 'Rep of the Future' look like?

Today’s B2B selling environment is changing and it’s vital for organisations to adapt sales to stay relevant to evolving customer expectations. While the environmental shifts driving...

White paper

Adapting To The Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

White paper

Focusing Sales Manager Development

Learn the ‘vital few’ sales management disciplines that connect manager development with genuine sales force performance uplift.

White paper

Unlocking Sales Manager Coaching Impact

Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance

White paper

How Far Progressed Are Organisations With Digital Go-To-Market Transformation

Recent Blackdot research asked 450 business, marketing & sales leaders how far progressed their organisations are with digital go-to-market transformation. This paper shares the results and details...

Infographic

Understanding the Digital B2B Buyer

We are in an era of unprecedented shifts in how B2B customers are buying from and interacting with sellers.

Success Stories

Adoption of Sales Best Practices Drives 10% Increase in Market Share

Blackdot helps a leading Australian bank develop a new sales process and performance management program to significantly boost revenue

Success Stories

Arming Salespeople with Compelling Sales Collateral

Blackdot helps a transport and logistics provider develop unique customer value propositions and collateral for new offerings

Success Stories

Demystifying Targets and Fuelling Incentives to Grow Market Share

Blackdot helps a major pharmaceutical player develop a new target-setting model to align sales around market share growth

Success Stories

Developing the Skills to Out-Sell the Competition

Blackdot helps a leading financial services company enhance their frontline sales effectiveness to win new clients

Our Clients Realise Transformation

    • Charles Waterfield, Business Unit Director, Respiratory and Specialty Products, - AstraZeneca

    "When the pay-off for getting it right is very clearly described, it’s far easier to rally the business around what needs to change and why – even when they’re sceptical at the outset."

Thinking about your CRM?

Contact our team for a chat around what good looks like