Marketing Automation Strategy

Are you ready to scale your ‘always-on’ demand generation engine?

With marketing now supporting much more of the buying process online, new technology is required to automate a larger volume and variety of customer interactions. However there’s much more to marketing automation than meets the eye. Often overlooked are a range of broader marketing foundations and sequencing challenges required to successfully execute and realise value.
 

Blackdot can help you combine marketing best practices with the power of automation to revolutionise your customer experience and marketing outcomes. Leveraging the deep and complementary expertise of our exclusive technology partners, we can seamlessly bring together the marketing expertise and technical capability required to accelerate your ROI and benefits realisation.

Blackdot Can Help You:

Develop Your Marketing Automation Strategy

Bring together the people, process, content, technology and data elements which will accelerate your ROI and benefits-realisation

Implement Your Marketing Automation Solution

Deliver the deployment, configuration and integration required for you to rapidly harness the impact of your technology investment

Build New Technology
& Data Capabilities

Embed the new skillsets which your staff need to effectively operate and get the best out of your technology platform

Build Your Lead
Scoring Model

Engage both sales and marketing to collaboratively design and implement your mechanism for accurately prioritising marketing qualified leads

Design Multi-Channel
Lead Nurture Programs

Develop compelling content and campaigns which deliver automated progression across your buyer journeys

Expand Your Marketing
Technology Ecosystem

Implement proven apps and plug-ins that evolve your core platform and further enhance marketing effectiveness and efficiency

Scale Integrated
Marketing & Sales Execution

Design integrated processes, workflows and alerts across your technology platforms to scale collaborative execution

Build Your
Reporting Suite

Leverage analytics to further understand your customer and continually monitor and optimise your demand generatin engine

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Our Clients Realise Transformation

  • James McKew, Group Sales & Marketing Director (Australia & New Zealand) - SMC
    • James McKew, Group Sales & Marketing Director (Australia & New Zealand) - SMC

    "Blackdot were able to dissect and help us understand our buyer’s personas and the unique decision-making journey they each go through when purchasing pneumatic components. Our marketing and sales teams now have a clear comprehension of what they need to do to win each buyer’s business."

Thinking about marketing automation?

Contact our team for a chat around what good looks like