Transformation

Leverage our unique combination of solutions to accelerate true marketing and sales transformation

At a time of continuous evolution (or in some cases, revolution), many organisations are in an ongoing cycle of transformation. To deliver success, a much more disciplined and effective approach is required to incorporate ongoing change into daily operations. Whilst the intent and aspiration is typically well defined, many organisations struggle to effectively execute marketing and sales transformation programs.
 

Blackdot’s unique combination of benchmarking, consulting, capability, technology and measurement solutions are specifically designed to help you transform your growth engine. By identifying your most significant uplift opportunities, building new ways of working and accelerating the transformation process – we can help you realise enhanced business and customer outcomes – whilst effectively measuring and demonstrating your progress and results.

Blackdot Can Help You:

Identify Your Most Impactful Growth Opportunities

Benchmark against best practice to surface uplift opportunities and identify gaps to close and strengths to leverage

Effectively Sequence & Prioritise Your Key Opportunities

Distil the ‘Vital Few’ opportunities which will transform the business, as well as the quick wins that can be quickly capitalised on

Align & Commit Your
Leadership Team To Action 

Gain executive alignment around the defined scope, accountabilities and deliverables for your ‘Vital Few’ initiatives

Define Best Practice,
Pragmatic Solutions

Gain clarity on ideal solutions as well as the upstream or downstream interdependencies that need resolution before benefits can flow

Accelerate Mobilisation & Implementation

Optimise the change management process to accelerate buy-in and benefits-realisation

Track & Embed Your Transformation

Leverage metrics, dashboards and progress assessments to ensure you are realising benefits and driving continuous improvement

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Leveraging Pilots for Marketing and Sales Integration

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Adapting To The Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

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Focusing Sales Manager Development

Learn the ‘vital few’ sales management disciplines that connect manager development with genuine sales force performance uplift.

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Unlocking Sales Manager Coaching Impact

Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance

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How Far Progressed Are Organisations With Digital Go-To-Market Transformation

Recent Blackdot research asked 450 business, marketing & sales leaders how far progressed their organisations are with digital go-to-market transformation. This paper shares the results and details...

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Understanding the Digital B2B Buyer

We are in an era of unprecedented shifts in how B2B customers are buying from and interacting with sellers.

Success Stories

Adoption of Sales Best Practices Drives 10% Increase in Market Share

Blackdot helps a leading Australian bank develop a new sales process and performance management program to significantly boost revenue

Success Stories

Arming Salespeople with Compelling Sales Collateral

Blackdot helps a transport and logistics provider develop unique customer value propositions and collateral for new offerings

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Demystifying Targets and Fuelling Incentives to Grow Market Share

Blackdot helps a major pharmaceutical player develop a new target-setting model to align sales around market share growth

Success Stories

Transforming to Adapt to an Evolving Market

Blackdot helps a global pharmaceutical company integrate marketing and sales to more effectively drive growth.

Our Clients Realise Transformation

    • Greg Nash, Group Chief Executive Officer/Managing Director - PICA

    "The PICA Group recently re-engaged Blackdot, based on our previous experiences with them, and was not disappointed. We needed intelligent, agile and deep expertise to lead our executive team through a strategic rebuild framework whilst remaining commercially practical with our decisions. I wholeheartedly recommend Blackdot to anyone..."

    • Svend Petersen, Managing Director - Roche Australia

    "Facing an increasingly dynamic and competitive marketplace, it was a strategic imperative to evolve our business. We engaged Blackdot to conduct an organisation-wide benchmark across marketing, sales and medical to enable us be clear on our current effectiveness v best practice..."

    • Charles Waterfield, Business Unit Director, Respiratory and Specialty Products, - AstraZeneca

    "When the pay-off for getting it right is very clearly described, it’s far easier to rally the business around what needs to change and why – even when they’re sceptical at the outset."

    • Greg Nash, Group Chief Executive Officer/Manager Director - PICA

    "We needed intelligent, agile and deep expertise to lead our executive team through a strategic rebuild framework whilst remaining commercially practical with our decisions. Blackdot not only led our team and solution with professional guile, they improved our knowlege and helped us prioritise..."

    • Steve Jurkovich, Executive General Manager, Corporate, Commercial and Rural - ASB

    "We’ve had plenty of other consultants come in and produce strategy decks. The big difference with Blackdot was how readily they were able to challenge the way we execute – because they understand the operational mechanics behind sales and marketing so well."

Any Questions?

Our friendly team would love to talk you through our transformation solutions