Transformation Pathway 4: Data-Driven ‘Double-Down’

Watch video 8 of 8 in a series on Accelerating Marketing & Sales Transformation

We've identified 4 pathways that organisations can use for accelerating progress, and this video explores Transformation Pathway 4. Organisations identifying with Pathway 4 are already in a good place. They have a high business imperative and high operational maturity and have probably successfully executed a transformation program and realised benefits from it.

Watch to discover:

  • Why the common practice of allowing transformation to bed down isn’t always best
  • What the concept of 'Restless Excellence' is